Jewelry News US
Jewelry News US ย ยทย  Stories, trends & finds for jewelry lovers across America ย ยทย  Est. 2009
Jewelry News US

A Mother and Daughter Spent 25 Years Making Jewelry for People Like You. Now They're Closing โ€” and Selling Everything.

Mae and Rose built their family boutique piece by piece over a quarter century. Every ring, necklace, and bracelet โ€” for men and women โ€” chosen with care and designed to last a lifetime. After 25 years, they're saying goodbye and giving their most loyal customers one final chance to own a piece of what they built.

Mae and Rose, founders of Mae & Rose Jewels
Mae and Rose โ€” mother and daughter, founders of Mae & Rose Jewels โ€” pictured together at their boutique after 25 years of shared craftsmanship. Photo: Mae & Rose Jewels / courtesy of the boutique.

It started the way so many beautiful things do โ€” quietly, in a corner of the family home. Mae and Rose, mother and daughter, sharing a passion for jewelry that felt personal and lasting. What grew from that corner over 25 years is something rarer than most boutiques ever become: a shop where every piece carries a story, and every customer โ€” man or woman โ€” feels like family. Now, after a quarter century, Mae and Rose are closing their doors. And before they do, they're offering their remaining collection at prices they've never offered before.

"This was never just a business to us," Rose told us when we visited. "Every piece we chose, we asked ourselves: would I give this to someone I love? If the answer was yes, it went on the shelf. If not, it didn't matter how beautiful it looked."

What makes Mae & Rose different from every other jewelry shop

Mae & Rose jewelry collection
Every piece in the Mae & Rose collection was chosen with one question in mind: "Would I give this to someone I love?"

In an era of fast fashion and disposable accessories, Mae and Rose built something deliberately different. Their jewelry was never designed to follow trends. It was designed to outlast them โ€” pieces that look just as beautiful on an ordinary Tuesday as on the most meaningful day of your life. Here's what Mae and Rose have always looked for in every piece they carried:

  • Timeless design โ€” never trendy, always elegant โ€” pieces you'll still want to wear in 20 years
  • Genuine quality โ€” waterproof, tarnish-resistant, built for real everyday wear
  • Meaningful craftsmanship โ€” each piece thoughtfully selected, not mass-produced for quantity
  • Affordable elegance โ€” beautiful jewelry that doesn't require a special occasion to justify
  • Personal feeling โ€” jewelry that feels like it was chosen for you, not just made for everyone
"My mother always said: jewelry should feel like a hug. Something warm, familiar, and chosen with love. That's what we tried to put into every single piece we made."
โ€” Rose, co-founder of Mae & Rose Jewels

We sat down with Mae and Rose about their journey โ€” and their goodbye

๐ŸŽ™ Interview โ€” Mae & Rose, Founders of Mae & Rose Jewels
How did Mae & Rose Jewels begin?
"It started from love โ€” really, that's the only honest answer. My mother, Mae, had spent decades collecting and making jewelry. She had this eye for pieces that felt personal and lasting rather than flashy or temporary. I grew up watching her choose pieces for people she cared about and I wanted to share that with more women. So together we built the boutique. Twenty-five years later, here we are."
What's still available in the closing collection?
"Rings, necklaces, bracelets, earrings โ€” our full range is still available, including men's rings and jewelry for women across all styles. We have everything from everyday elegance to pieces that feel genuinely special for gifting. Some pieces have already sold out since we made the announcement, but there's still a beautiful selection. I'd encourage anyone who's been thinking about it to move quickly."
Why close now, and why offer everything at such low prices?
"After 25 years, we want to rest. Mae deserves to rest. We both do. And as for the prices โ€” we're not trying to make a big profit on our way out. We want these pieces to find good homes. The women who have trusted us for years deserve something real in return. A proper thank you, not just a clearance sale. These discounts are our way of saying: we see you, we're grateful, and we want you to have something beautiful."

๐Ÿ’Ž Mae & Rose Closing Sale โ€” Bundle & Save

Buy any 2 pieces Extra 15% off
Buy any 3 pieces Extra 20% off
Buy any 4 pieces Extra 25% off

Discount applied automatically at checkout. No code needed.

Mae & Rose jewelry styling
Mae & Rose jewelry is designed for real life โ€” as beautiful on an ordinary morning as on a meaningful occasion.

โณ Mae & Rose are not restocking โ€” this is it

After 25 years, Mae and Rose are closing their boutique for good. There will be no new shipments, no restocking, no second chance. What's available in their closing collection right now is all that remains โ€” and pieces have been selling out fast since the announcement went out.

When the last piece ships, Mae & Rose Jewels closes permanently. If you've ever admired their jewelry โ€” or simply want something beautiful, thoughtfully chosen, and offered at the most generous prices they've ever given โ€” this is the moment.

Shop the Mae & Rose Closing Collection โ†’

Free shipping today only ยท 30-day money-back guarantee ยท Ships across the US

Twenty-five years of customers โ€” and what they're saying now

Mae & Rose jewelry worn
Customers who have ordered from Mae & Rose for years have been sharing their stories since the closing was announced.

Since Mae and Rose announced their retirement and the closing of the boutique, the response has been overwhelming โ€” women who ordered their very first piece years ago returning for one last time, and new customers discovering the boutique in its final weeks and understanding immediately why it has lasted 25 years.

Reader responses
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"I've been wearing Mae & Rose rings for six years. When I heard they were closing I felt genuinely sad โ€” and then I ordered four more pieces to make sure I'd always have something from them. The quality is unlike anything I've found elsewhere at this price. You can feel the care in every piece."

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Patricia H., 68 โ€” Savannah, GA
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"My daughter introduced me to Mae & Rose two Christmases ago. Since then I've given their jewelry as gifts to every woman in my family. There's something about the way these pieces are designed โ€” they feel personal, not mass-produced. I ordered three more necklaces the day I heard they were closing."

M
Margaret L., 72 โ€” Richmond, VA

Mae and Rose's final pieces are shipping now. The boutique closes when the last order goes out. But in jewelry boxes across the country โ€” on nightstands, in dresser drawers, worn on hands and around necks โ€” a little of what they built over 25 years will carry on.

The Mae & Rose Jewels closing collection is available now at maeroseboutique.com. They are not restocking โ€” all items are final inventory, and the boutique closes permanently once sold out.


View the closing collection โ†’
What customers say about Mae & Rose Jewels
Verified purchases ยท 20,000+ customers served ยท Men & women
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"Beautifully made and elegant. I love how timeless the design is โ€” it goes perfectly with everything. This is the kind of jewelry I'll wear for the rest of my life."
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Lesley T. ยท Verified purchase
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"Impressed by the quality โ€” the necklace feels weighty and well-made. The customer service was also wonderful. Nothing like buying from a boutique that actually cares."
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Teresa M. ยท Verified purchase
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"Great quality and very comfortable to wear. The ring feels solid and looks even better in person. Bought one for myself and one as a gift โ€” both went down extremely well."
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Michael D. ยท Verified purchase
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"The photos don't do it justice โ€” it's so much more beautiful in person. The attention to detail is exceptional. I've already ordered two more pieces as gifts."
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Linda R. ยท Verified purchase
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"I ordered this as a gift for my sister and she hasn't stopped wearing it since. The packaging felt so personal and thoughtful โ€” like it came from someone who actually cared."
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Christine W. ยท Verified purchase
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"This is my second order and I'm just as happy as the first time. Consistent quality and great communication all the way through. Sad to hear they're closing."
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Katie B. ยท Verified purchase
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"Absolutely gorgeous. The earrings are luminous and elegant โ€” came in a beautiful box that made it feel extra special. Ordered for my wife's birthday and she was thrilled."
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Daniel H. ยท Verified purchase